I’ve been the owner the business couldn’t run without.

The week my business stopped

For years I built businesses the way most owners do. I was good at the work, so I did the work. Every job, every quote, every phone call. It went well, until it didn’t.

In 2022 my business stopped the day I did. My dad was sick. I flew home to be with him, and the work and the money stopped with me. No me, no jobs.

I hadn’t built a business. I’d built myself a job.

Then I rebuilt it properly

I rebuilt it with systems and staff. Prices first. Then a system so every enquiry got answered and every quote got followed up. Then ads, then staff. A couple of months later I had my first $20k month.

Then I moved to New Zealand and did it again, on purpose. That business got to $35k a month in six months, and I wasn’t on the tools. I sold both.

That’s the whole lesson. The business has to keep running when you’re not in the room.

What I run now

Today I run a coaching business. It runs on a handful of people and nearly 200 AI agents doing real jobs every day: calls written up, client sites checked, money chased. I’ve coached more than 200 business owners through it, so I know which jobs owners hate doing, and which ones they never get to.

I built my own CRM too. My pipeline runs on software I built and own.

None of that is a demo. It’s how my business works on a Tuesday.

Why I build this for other owners

Most of the owners I talk to are where I was in 2022. Busy, good at the work, and still the answer to every question. Quotes at 9pm. A holiday that never quite happens.

So I build the back office I wish I’d had. It catches every enquiry, chases every quote and puts the numbers on one screen. It runs on the tools you already use. You own all of it. And nothing talks to your customers without your say.

I do the build myself, and I keep it running after.

How I work

• One job first. We walk a single job from first call to final invoice before anything gets built.
• Fixed scope, fixed price, in writing. Then a monthly fee to run it and improve it.
• Your accounts, your data. If we ever part ways, everything stays with you.